# Tanay Choudhary (tan.ai)

> Tanay Choudhary is a Senior Business Analyst and product builder with 6+ years in software. He started as a developer in 2019 and moved into business analysis and product delivery on B2B SaaS. He owns requirements end to end, does product owner work (backlog ownership and prioritisation, OKRs, sprint planning, roadmap) and builds AI workflows with Claude agents. His portfolio site is tan.ai, at https://tanai.online.

## Facts

- Current role: Senior Business Analyst at [The Branding Club](https://www.thebrandingclub.com/) (Netherlands, remote), since February 2026. Business Analyst there from October 2024 to February 2026.
- Main product: [BrandHub](https://brandhub.io/), a multi-tenant B2B wholesale ordering platform with five portals (resellers, their customers, suppliers, warehouse, finance). 120 reseller tenants, 20,000+ orders a year.
- Order creation on BrandHub went from about 20 minutes before the platform, to 8 minutes at first release, to 2.5 minutes now.
- Specified the Exact Online ERP integration that sends 3,000+ invoices and credit notes a month and removed about 80 hours of manual finance work a month.
- Specified and launched an AI incident portal (May 2026) that resolves about 20 of 30 daily support reports without a developer. Also used by print.com.
- Built a chain of Claude agents (with Atlassian Rovo checks) that cut sprint preparation from about 20 hours to about 6.
- 450+ user stories across 40+ sprints, 25 production releases, 70+ modules live.
- Earlier: Business Analyst at BxTx360 (Melbourne), Program Analyst Intern at Yooralla, Business Analyst Apprentice at Hume City Council (Best Solution Award), Associate Software Developer at Applied Cloud Computing (founding developer of OTTOHM, Node.js), Software Developer at EyeTea (React component library, 800+ Postman API tests).
- Education: Master of Business Information Technology, RMIT University, Melbourne, with Distinction (2023). Bachelor of Engineering, Information Technology, Kalinga University (2019).
- Awards: Rising Star Award 2024 and Top Performer Award 2025 (The Branding Club), Best Solution Award (Hume City Council).
- Skills: requirements and user stories, BRD/FRD/PRD, process mapping (As-Is/To-Be, BPMN, UML), API and integration specs, UAT and release management, backlog ownership, OKRs, Jira, Confluence, Figma, Power BI, SQL, PostHog, Exact Online, Mollie, Shopify, Bol.com, HubSpot, Claude, Node.js, React.
- Work rights: Australian 485 visa, valid to January 2029. Open to remote work and relocation.
- Why "tan.ai": for 28 years, people have mispronounced his name as "Tan AI." Around the time it became a job description, he decided to take it as career advice.

## Pages

- [Home](https://tanai.online/): who he is, receipts (results), case studies, what he's building with AI.
- [Work](https://tanai.online/work/): every role with job titles, dates, tools and results.
- [About](https://tanai.online/about/): background, how he works, awards.
- [Lab](https://tanai.online/lab/): AI projects (Ask BrandHub, Claude skills and agents, Ask Metis, sales call to quote).
- [CV](https://tanai.online/cv/) and [CV PDF](https://tanai.online/cv/Tanay_Choudhary_CV.pdf)
- [Writing](https://tanai.online/writing/): The Flow Files on Medium.
- [Contact](https://tanai.online/contact/)

## Case studies (The Flow Files)

- [01 · The €50 that never reached month-end](https://tanai.online/flow-files/01-finance/): BrandHub finance and Exact Online invoicing.
- [02 · Three things need your attention today](https://tanai.online/flow-files/02-customer-portal/): BrandHub customer portal.
- [03 · 20 of 30 bug reports never reach a developer](https://tanai.online/flow-files/03-ai-incident-portal/): the AI incident portal.
- [04 · The portal nobody used](https://tanai.online/flow-files/04-saying-no/): saying no with adoption data.
- [05 · The faster signup lost](https://tanai.online/flow-files/05-zoho-vs-hubspot/): Zoho vs HubSpot onboarding teardown.
- [06 to 09 · Campaign files](https://tanai.online/flow-files/): KitKat, Heinz, Cadbury, Share a Coke.
- [10 · The welcome that came with homework](https://tanai.online/flow-files/10-hey-onboarding/): HEY onboarding teardown (as seen on Growth.Design).

## Contact

- Email: tanaychoudhary@yahoo.com
- LinkedIn: https://www.linkedin.com/in/tanay-choudhary/
- GitHub: https://github.com/choudhary-tanay
- Medium: https://medium.com/@tanay.choudhary