The Flow Files on Medium

Writing

I write The Flow Files on Medium, mainly about onboarding, requirements and why teams slow down.

Two posts so far. I favour depth over volume.

Jul 6, 2026 · 10 min read

I signed up for Zoho CRM and HubSpot on the same day. The faster one lost.

Zoho's signup was twice as fast. HubSpot delivered value four minutes sooner. The faster start led to the slower result.

"Clicks measure friction. Minutes measure whether the friction bought anything."

Jun 2, 2026 · 6 min read

Preparation is what makes delivery fast. Four short notes that repay the effort.

"The prep costs ten minutes. The redo costs the project."