The Flow Files on Medium

writing

i write The Flow Files on Medium. mostly onboarding, requirements, and why teams slow down. nerd stuff, the fun kind.

two posts so far. quality over quantity. that's the narrative and i'm sticking to it.

Jul 6, 2026 · 10 min read

I signed up for Zoho CRM and HubSpot on the same day. The faster one lost.

Zoho let me in twice as fast. HubSpot got me to value four minutes sooner. the faster door led to the slower outcome. we love irony.

"Clicks measure friction. Minutes measure whether the friction bought anything."

Jun 2, 2026 · 6 min read

the fastest cooks never skip the recipe. four short notes that pay for themselves. chef's kiss.

"The prep costs ten minutes. The redo costs the project."