10 files · about 30 minutes in total
The Flow Files
Product decisions, drawn as comics. Each file opens with a receipt: the problem, my decision and its result. The comic then shows how I reached it, with real screens and a few points where you decide first.
Each file begins with a summary receipt.
How every file works
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The receipt
The problem, decision and result, in eight seconds.
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The comic
About ten slides with real screens.
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Your turn
I pause before a key decision and ask you to choose.
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Guess the number
You estimate, then the receipt prints the actual figure.
RECOMMENDED FOR RECRUITERS · 3 FILES · 11 MIN
These three show how I make decisions.
Product case studies
Real decisions from BrandHub (opens in a new tab) and the AI incident portal.
Product reviews and campaign analyses
Analyses of other companies' products and campaigns, and what they teach.
