The welcome that came with homework
As seen on Growth.Design
Great signup. Then homework.
8 秒读完
- 问题
- The signup is lovely. Then it ends with a pop-up in the corner, a welcome card and eight guides to read.
- 决定
- Fold the last two steps into one. Ask for email links where the pop-up appears, and send one guide a day.
- 结果
- A redesign on paper: two end steps become one, and eight guides turn into eight short emails, one a day.
就这些。或者继续往下滑 ↓
共 10 张 · ← → 翻页 · 手机上左右滑
-
8 秒读完
- 问题
- The signup is lovely. Then it ends with a pop-up in the corner, a welcome card and eight guides to read.
- 决定
- Fold the last two steps into one. Ask for email links where the pop-up appears, and send one guide a day.
- 结果
- A redesign on paper: two end steps become one, and eight guides turn into eight short emails, one a day.
就这些。或者继续往下滑 ↓
As seen on Growth.Design
点右边看下一张 · 点左边返回
-
HEY had me at the headline: "We finally fixed your email + calendar!" The next line picks a fight with Gmail, Outlook and Apple. Bold. It works.
-
Signup asks one thing at a time, and the password comes last. By then you've already picked your @hey.com address, so you're filling it in for something you own.
-
Then it gets wordy.
- Welcome card · 46 words
- Congrats · allow email links? · Thanks, done!
- Imbox · 8 guides
The pop-up appears in the top corner. The words asking you to click it sit in the middle. Easy to miss both.
-
轮到你了
Someone just got a brand-new email address. What do you show them next?
先选一个，再往下滑。
- A. Ask them to let HEY open email linksB. Eight guides to readC. Their Imbox, with the ask built in 我的选择
C. Open the Imbox with their first email already there, and point at the browser's pop-up from the same screen. One screen instead of two.
原则 01
Ask when it pays off
People say yes to a permission right after they get something, and right next to the thing it helps.
-
Before a single email has arrived, a 46-word card explains how to screen them. I read it once. I wouldn't read it twice.
-
Then the Imbox: eight emails from the HEY team, and every one is a manual. They explain features far from where the features live. That's a lot of homework for day one.
-
猜猜这个数字
猜猜这个数字
- 你猜的
- 2
- 实际
- 8
- 差了
- 6
猜吧，没人看着。
-
2 → 1
steps at the end of signup. Then one guide a day for eight days, so there's always a reason to come back tomorrow.
-
RECEIPT · HEY ONBOARDING
- STEPS AT THE END
- 2 → 1
- EMAIL-LINKS ASK
- IN CONTEXT
- GUIDES ON DAY ONE
- 8 → 1
- SCREENS REDESIGNED
- 2
- 状态
- PROPOSAL
A REDESIGN, NOT A RELEASE
Great product. The welcome needs a diet.
小票
这个档案改变的一切，一张小票说完。
我下一步会做什么
Put the one-screen ending in front of five new signups and count who clicks Allow.
RECEIPT · HEY ONBOARDING
- STEPS AT THE END
- 2 → 1
- EMAIL-LINKS ASK
- IN CONTEXT
- GUIDES ON DAY ONE
- 8 → 1
- SCREENS REDESIGNED
- 2
- 状态
- PROPOSAL
A REDESIGN, NOT A RELEASE
