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भाषा

वही अंग्रेज़ी, अलग मूड

रिव्यू और CV अंग्रेज़ी में ही रहेंगे।

CV ↓ नमस्ते कहिए →
tanai

भाषा

वही अंग्रेज़ी, अलग मूड

रिव्यू और CV अंग्रेज़ी में ही रहेंगे।

CV ↓

The welcome that came with homework

  • टियरडाउन
  • HEY
  • फ़्लो: Signup
  • 4 मिनट

As seen on Growth.Design

Great signup. Then homework.

8 सेकंड में पढ़िए

समस्या
The signup is lovely. Then it ends with a pop-up in the corner, a welcome card and eight guides to read.
फ़ैसला
Fold the last two steps into one. Ask for email links where the pop-up appears, and send one guide a day.
नतीजा
A redesign on paper: two end steps become one, and eight guides turn into eight short emails, one a day.

बस इतना ही। या नीचे स्क्रॉल करते रहिए ↓

10 स्लाइड · ← → से आगे-पीछे · फ़ोन पर स्वाइप

FILE 10 · HEY ONBOARDING

  1. 8 सेकंड में पढ़िए

    समस्या
    The signup is lovely. Then it ends with a pop-up in the corner, a welcome card and eight guides to read.
    फ़ैसला
    Fold the last two steps into one. Ask for email links where the pop-up appears, and send one guide a day.
    नतीजा
    A redesign on paper: two end steps become one, and eight guides turn into eight short emails, one a day.

    बस इतना ही। या नीचे स्क्रॉल करते रहिए ↓

    As seen on Growth.Design

    आगे के लिए दाएँ टैप · पीछे के लिए बाएँ टैप

  2. HEY had me at the headline: "We finally fixed your email + calendar!" The next line picks a fight with Gmail, Outlook and Apple. Bold. It works.

    The HEY home page: "We finally fixed your email + calendar!", then "Gmail, Outlook, and Apple got complacent and took their eye off the ball. Then along came HEY."

    picks a fight on line two.

  3. Signup asks one thing at a time, and the password comes last. By then you've already picked your @hey.com address, so you're filling it in for something you own.

    HEY's signup welcome screen: "We're excited to have you. Next, we'll guide you through setting up your account and creating your @hey.com email address."

    Prize first

    your new address comes before the password.

  4. Then it gets wordy.

    1. Welcome card · 46 words
    2. Congrats · allow email links? · Thanks, done!
    3. Imbox · 8 guides

    The pop-up appears in the top corner. The words asking you to click it sit in the middle. Easy to miss both.

  5. आपकी बारी

    Someone just got a brand-new email address. What do you show them next?

    स्क्रॉल करने से पहले एक चुनिए।

  6. A. Ask them to let HEY open email links
    B. Eight guides to read
    C. Their Imbox, with the ask built in मेरा चुनाव

    C. Open the Imbox with their first email already there, and point at the browser's pop-up from the same screen. One screen instead of two.

    सिद्धांत 01

    Ask when it pays off

    People say yes to a permission right after they get something, and right next to the thing it helps.

  7. Before a single email has arrived, a 46-word card explains how to screen them. I read it once. I wouldn't read it twice.

    HEY's first walkthrough card in the empty Imbox: "Welcome to HEY! Let's take a quick walkthrough.", then a paragraph on The Screener and a Next button

    explained before it's tried.

    46

    words on the first walkthrough card, before your first click

  8. Then the Imbox: eight emails from the HEY team, and every one is a manual. They explain features far from where the features live. That's a lot of homework for day one.

    The Imbox on day one: eight emails from The HEY Team, from "Getting started with HEY" to "Calendar: Keep track of your schedule without leaving HEY"

    8

    guides waiting in the Imbox before you've sent a single email

  9. नंबर का अंदाज़ा लगाइए

    आपका अंदाज़ा: 2

    चलिए, अंदाज़ा लगाइए। कोई नहीं देख रहा।

  10. 2 → 1

    steps at the end of signup. Then one guide a day for eight days, so there's always a reason to come back tomorrow.

    My redesign, step one: the congrats screen with an arrow from "Now, allow HEY to open your email links" up to the browser's own Allow pop-up
    My redesign, step two: the welcome folded into the Imbox, "Welcome to your HEY Imbox. You just got your first email!", next to the Screen 1 first-time sender chip

    my redesign: two steps become one.

    teach one thing per visit.

  11. RECEIPT · HEY ONBOARDING

    STEPS AT THE END
    2 → 1
    EMAIL-LINKS ASK
    IN CONTEXT
    GUIDES ON DAY ONE
    8 → 1
    SCREENS REDESIGNED
    2
    स्टेटस
    PROPOSAL

    A REDESIGN, NOT A RELEASE

    Great product. The welcome needs a diet.

  12. ऊपर स्वाइप ↑ शुरुआत पर वापस: वो €50 जो कभी महीने के आख़िर तक नहीं पहुँचे

रसीद

इस फ़ाइल ने जो कुछ बदला, एक पर्ची पर।

आगे मैं क्या करता

Put the one-screen ending in front of five new signups and count who clicks Allow.

RECEIPT · HEY ONBOARDING

STEPS AT THE END
2 → 1
EMAIL-LINKS ASK
IN CONTEXT
GUIDES ON DAY ONE
8 → 1
SCREENS REDESIGNED
2
स्टेटस
PROPOSAL

A REDESIGN, NOT A RELEASE

शुरुआत पर वापस

ये थीं सारी दस फ़ाइलें। मैं सबसे पहले फ़ाइल 01 पढ़ता।

सभी फ़ाइलें →
BrandHub की इनवॉइस स्क्रीन, जो चेताती है कि एक लाइन अपेक्षित रक़म से ज़्यादा है फ़ाइल 01 · 4 मिनट

वो €50 जो कभी महीने के आख़िर तक नहीं पहुँचे

BrandHub · फ़ाइनेंस
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