Your name, on a bottle
- Coca-Cola
- Australia first
- 2011
- 2 min
- Made for Instagram
It started in Australia. Then it went pretty much everywhere.
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why I picked it: zero change to the product, all packaging. it's a feature flag on a label.
what I'd test: 150 names leaves people out. how do you handle the long tail?
where I use this: onboarding. put the person's own data on screen one.
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My notes (3)
- why I picked it: zero change to the product, all packaging. it's a feature flag on a label.
- what I'd test: 150 names leaves people out. how do you handle the long tail?
- where I use this: onboarding. put the person's own data on screen one.
All seven slides
Written for Instagram. Seven slides, one idea.
Photos: Mikey from Wythenshawe and Mike Mozart (CC BY 2.0), Wikimedia Commons. Numbers: Ogilvy Sydney and The Coca-Cola Company.
The receipt
A label, itemised.
RECEIPT · SHARE A COKE
- NAMES ON BOTTLES
- 150
- YOUNG ADULT CONSUMPTION
- +7%
- NAMED PACKS SOLD
- 250M+
- FACEBOOK TRAFFIC
- +870%
- COUNTRIES, LATER
- 80+
- CHANGES TO THE DRINK
- 0
SOURCE: OGILVY, COCA-COLA
RECEIPT · SHARE A COKE SOURCE: OGILVY, COCA-COLA TAPto print
RECEIPT · SHARE A COKE
- NAMES ON BOTTLES
- 150
- YOUNG ADULT CONSUMPTION
- +7%
- NAMED PACKS SOLD
- 250M+
- FACEBOOK TRAFFIC
- +870%
- COUNTRIES, LATER
- 80+
- CHANGES TO THE DRINK
- 0
SOURCE: OGILVY, COCA-COLA
