10 files · about 30 minutes total
The Flow Files
Product decisions, drawn as comics. Every file opens with a receipt: the problem, the call I made, and what it changed. Then the comic shows how I got there, with real screens and a few moments where you make the call first.
Every file starts with a receipt.
How every file works
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The receipt
Problem, decision, result. Eight seconds.
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The comic
Ten-ish slides with real screens.
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Your turn
I stop before a decision and you pick.
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Guess the number
You guess, then the receipt prints the real one.
START HERE IF YOU'RE HIRING · 3 FILES · 11 MIN
The three that show how I decide.
Product case studies
Real decisions from BrandHub (opens in a new tab) and the AI incident portal.
Teardowns and campaign files
Other people's products and ads, taken apart for fun and for what they teach.
