Your name, on a bottle
- Coca-Cola
- Australia first
- 2011
- 2 min
- Made for Instagram
It began in Australia, then expanded to 80+ countries.
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tan.ai Same drink, new label. It started in Australia in 2011. Swipe →
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Why I picked it: No change to the product, only to the packaging, much like a feature flag on a label.
What I'd test: 150 names leave many people out. How do you serve the long tail?
Where I use this: Onboarding. Show the person's own data on the first screen.
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My notes (3)
- Why I picked it: No change to the product, only to the packaging, much like a feature flag on a label.
- What I'd test: 150 names leave many people out. How do you serve the long tail?
- Where I use this: Onboarding. Show the person's own data on the first screen.
All seven slides
Written for Instagram. Seven slides, one idea.
Photos: Mikey from Wythenshawe and Mike Mozart (CC BY 2.0), Wikimedia Commons. Numbers: Ogilvy Sydney and The Coca-Cola Company.
The receipt
A label, itemised.
RECEIPT · SHARE A COKE
- NAMES ON BOTTLES
- 150
- YOUNG ADULT CONSUMPTION
- +7%
- NAMED PACKS SOLD
- 250M+
- FACEBOOK TRAFFIC
- +870%
- COUNTRIES REACHED LATER
- 80+
- CHANGES TO THE DRINK
- 0
SOURCE: OGILVY, COCA-COLA
RECEIPT · SHARE A COKE SOURCE: OGILVY, COCA-COLA TAPto print
RECEIPT · SHARE A COKE
- NAMES ON BOTTLES
- 150
- YOUNG ADULT CONSUMPTION
- +7%
- NAMED PACKS SOLD
- 250M+
- FACEBOOK TRAFFIC
- +870%
- COUNTRIES REACHED LATER
- 80+
- CHANGES TO THE DRINK
- 0
SOURCE: OGILVY, COCA-COLA
