The Flow Files
product decisions, drawn as comics. every file opens with a receipt: the problem, the call i made, and what it changed. then the comic shows how i got there, with real screens and a few moments where you make the call first. no pressure. (some pressure.)
every file starts with a receipt. it's kind of my whole thing.
How every file works
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the receipt
problem, decision, result. eight seconds, attention-span friendly.
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The comic
ten-ish slides with real screens. graphic novel, but it's product.
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Your turn
i stop right before a decision and you pick. you're the PM now.
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Guess the number
you guess, then the receipt prints the real one. humbling, sometimes.
HIRING? START HERE · 3 FILES · 11 MIN
the three that show how i make the call.
the actual product work
real decisions from BrandHub (opens in a new tab) and the AI incident portal.
teardowns and campaign files
other people's products and ads, taken apart for fun and for the lessons.
