Have a break, have an AI break
- KitKat
- Global
- 2 min
- Made for Instagram
This one started life on Instagram. Swipe it like one.
tan.aiCampaign teardown
tan.ai How one letter updated a 1957 slogan. Swipe →
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Why I picked it: It is a product decision presented as an advertisement. They changed one element and kept the rest.
What I'd test: Whether the joke would work without the paper. I suspect it would not.
Where I use this: Release notes. An existing feature in a new context.
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My notes (3)
- Why I picked it: It is a product decision presented as an advertisement. They changed one element and kept the rest.
- What I'd test: Whether the joke would work without the paper. I suspect it would not.
- Where I use this: Release notes. An existing feature in a new context.
All seven slides
The same seven slides as the original post, reworded, with nothing added.
Photos: KitKat campaign visuals from my original post. KitKat bars: Evan-Amos, CC0, Wikimedia Commons.
The receipt
A very small campaign, itemised.
RECEIPT · KITKAT
- LETTERS ADDED
- 1
- SLOGAN FROM
- 1957
- RESEARCH PAPERS CITED
- 1
- JOKES
- 1
- NEW SLOGANS NEEDED
- 0
CAMPAIGN: HAVE A(I) BREAK
RECEIPT · KITKAT CAMPAIGN: HAVE A(I) BREAK TAPto print
RECEIPT · KITKAT
- LETTERS ADDED
- 1
- SLOGAN FROM
- 1957
- RESEARCH PAPERS CITED
- 1
- JOKES
- 1
- NEW SLOGANS NEEDED
- 0
CAMPAIGN: HAVE A(I) BREAK
