Have a break, have an AI break
- KitKat
- Global
- 2 min
- Made for Instagram
this one started life on Instagram. swipe it like you're avoiding your inbox.
tan.ai how one letter gave a slogan from 1957 a glow up. swipe →
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Why I picked it: it's a product decision cosplaying as an ad. they changed one thing and kept the rest.
What I'd test: would the joke work without the paper? my guess is no. the paper is doing the heavy lifting.
Where I use this: release notes. old feature, new context. same energy.
drag or swipe the post, you know the drill →
my notes (3)
- Why I picked it: it's a product decision cosplaying as an ad. they changed one thing and kept the rest.
- What I'd test: would the joke work without the paper? my guess is no. the paper is doing the heavy lifting.
- Where I use this: release notes. old feature, new context. same energy.
all seven slides
same seven as the original post. reworded, nothing added. we don't pad here.
Photos: KitKat campaign visuals from my original post. KitKat bars: Evan-Amos, CC0, Wikimedia Commons.
the receipt
A very small campaign, itemised.
RECEIPT · KITKAT
- LETTERS ADDED
- 1
- SLOGAN FROM
- 1957
- REAL PAPERS CITED
- 1
- JOKES (IT LANDED)
- 1
- NEW SLOGANS NEEDED
- 0
HAVE A BREAK. YOU EARNED IT.
RECEIPT · KITKAT HAVE A BREAK. YOU EARNED IT. TAPto print
RECEIPT · KITKAT
- LETTERS ADDED
- 1
- SLOGAN FROM
- 1957
- REAL PAPERS CITED
- 1
- JOKES (IT LANDED)
- 1
- NEW SLOGANS NEEDED
- 0
HAVE A BREAK. YOU EARNED IT.
