Shah Rukh Khan, for every corner shop
- Cadbury
- India
- Diwali 2021
- 2 min
- Made for Instagram
the biggest star in India, starring in your local shop's ad. the crossover we didn't know we needed.
tan.ai Cadbury lent its biggest star to small shops, with AI. Swipe →
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why I picked it: the product here is the ad maker, not the chocolate. plot twist.
what I'd test: would shop owners use it without the star? i doubt it. SRK is carrying.
where I use this: give your smallest customers your best feature first.
drag or swipe the post, you know the drill →
my notes (3)
- why I picked it: the product here is the ad maker, not the chocolate. plot twist.
- what I'd test: would shop owners use it without the star? i doubt it. SRK is carrying.
- where I use this: give your smallest customers your best feature first.
all seven slides
Written for Instagram. Seven slides, one idea.
Photos: Evan-Amos (public domain) and SnapMeUp (CC BY-SA 4.0), Wikimedia Commons. Numbers: WARC and Cannes Lions 2023.
the receipt
One star, many shops.
RECEIPT · NOT JUST A CADBURY AD
- AI TEMPLATES
- 4
- STARS
- 1 (SRK, THE KING)
- CELEBRATIONS SALES
- +35%
- CANNES LIONS 2023
- GRAND PRIX
- FREE ADS FOR SHOPS
- YES
SOURCES: WARC, CANNES LIONS
RECEIPT · NOT JUST A CADBURY AD SOURCES: WARC, CANNES LIONS TAPto print
RECEIPT · NOT JUST A CADBURY AD
- AI TEMPLATES
- 4
- STARS
- 1 (SRK, THE KING)
- CELEBRATIONS SALES
- +35%
- CANNES LIONS 2023
- GRAND PRIX
- FREE ADS FOR SHOPS
- YES
SOURCES: WARC, CANNES LIONS
